Frequently Asked Questions
Which states require ADV?
The ADV requirement general means that the email message must contain the letters ADV followed by a colon (:). Some variations of this requirement for adult content senders include adding the word ADULT in the subject line as well.
For example: Alaska requires ADV:ADLT (ADULT without the U) while Arkansas requires ADV:ADULT (ADULT WITH the U).
Here is a list of the states that currently require some form of the ADV: rule: